(Note: This is my HT column dated 7th May 2015.)
Here’s a newsflash: it turns out that everything you like is bad for you. From your favourite cigarette to your favourite heroin dealer, it turns out that everything and everyone is actively trying to kill you, while also charging you money for it.
Of course, we’ve known this fact all along, but it gets ignored harder than a PETA activist handing out flyers. It only really sunk in when it was learnt that several batches of Maggi tested positive for massive amounts of nostalgia, which makes you completely ignore the fact that those noodles may as well be branded ‘Maa Ke Haath Ki Lead Poisoning’.
So much has happened since the first set of allegations cropped up last week. Here are some of the highlights, in no particular order. I guarantee that you’ll be able to read through all of them in two minutes. And your time starts now:
- In March 2014, thanks to the efforts of an official from the UP Food Safety and Drug Administration, a Feb 2014 batch of Maggi was tested and found to be pumped with enough lead to classify as an extra in a Michael Bay film. This came as a shock to everyone, especially the part where a U.P government official was found to be doing his job.
- In July 2014, Nestle challenged the test results, presumably on the grounds of “Aye it doesn’t count – first ball is always trial ball.” The second test results came in April 2015, and basically said that yep, it was Maggi that drove the Romans insane.
- So naturally, the next logical step was to file FIRs against Madhuri Dixit and Amitabh Bachchan for endorsing Maggi. Because everyone knows that brand ambassadors are in charge of manufacturing and quality testing. In fact, their contracts stipulated that Bachchan would stir a large vat of noodles while Madhuri Dixit personally ground up lead pipes and dropped them into the mix, along with the souls of little children.
- Another devastating fallout of the testing was that Priety Zinta became relevant again, after she was also named in the FIR for having endorsed Maggi – wait for it – twelve years ago. If you’d forgotten about this, then it’s okay, it’s probably just the lead in your brain. Meanwhile, Madhuri Dixit was probably sitting there thinking, “See, this is why I left India.” This is reportedly the most ridiculous thing to happen to Madhuri’s career, and that’s saying a lot, given that she was once wingmanned by a sanskari pomeranian. Meanwhile, Amitabh Bachchan said that he’d cooperate with the authorities, because he’s too polite to say, “BRO ARE YOU F******* KIDDING ME?”
- Then things got worse, with everyone scrambling to make terrible puns involving the word ‘lead’. This is obviously a symptom of lead poisoning so if you see your loved ones doing this, please call a doctor and have them put down.
- Faced with a bunch of state bans, Nestle finally pulled Maggi from shelves across India. This is when everyone’s nostalgia kicked in, because Maggi is pretty much a part of our bloodstream, along with things like TB and corruption. Everyone has a favourite recipe for Maggi – even those who are otherwise capable of burning down the kitchen while boiling water. Some people like it soupy. Other people like it dry, and to those people I say, what the hell is wrong with you, you monsters?
It’s not just Maggi. If you told me that half the stuff I consumed as a kid was toxic, I would have no reason to doubt you. For example, there’s no way Goldspot could legally taste that good. But nobody cared because that orange Goldspot tongue was our version of the post-coital cigarette. Simply put, our lack of standards is a reminder of simpler times, before stoopid facts came in and ruined our toxic eating habits.
And with that, we come to the end of two minutes. If it took you longer to read it, then it’s probably all the lead slowing you down. Go take it up with Madhuri.